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The fashion industry invention of beauty as thin (alarmingly thin) is sustaining an ideal image, launched in the 1960s with Twiggy, of the desirable female body as streamlined and stick thin that is detrimental to health and potentially life-threatening. Critics of extreme thinness are advocating for rules and regulations within the modeling industry. The shunning of bulk has created a desire for thinness so prevalent that it has morphed from the fashion scene into a world of marketing ploys ranging from beverage containers to electronic devices.
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