20 works and projects are in the final exhibition and up for awards in Florence, Italy, from 16 May to 16 June


Visible White is an open call for photographic and video artworks.
3,000 € cash prizes.

You See Me - Personal Identities in the Digital Age
3rd edition, Visible White Photo & Video Prize 2014

curated by
Paul di Felice and Marinella Paderni 

selections by
Jim Casper, Clare Grafik, Hripsime Visser and Bas Vroege 


"Which values does artistic portrait photography have today in the digital age of social networks in which everyone can become a ‘do-it-yourself’ portrait photographer? 

The technical ease with which new technologies (photo and video HD camcorders, smart phones and webcams) are used to portray oneself and each other in real time, have in a short time has led to an increase of amateur photography in which the constant of the poses, the shots, and behaviour generates an ordered classification of the indistinct and of the undifferentiated which tends to render conventional the representations of identity.

The development of digital photography and video has contributed significantly to the spread of our social self-understanding in which personal identity and self-perception waiver between the scaling-down of one’s own image and the inward looking cult of narcissism, fluctuating in an unstable way between the physical and psychological borders of oneself and the exaltation of one’s own public image.

Not only, this new phenomenon of ‘self-mirroring’ creates the social ease necessary to construct one’s own identity based on the gaze of others, which is not generated through a process of awareness that becomes the anchor for external subjectivity.

Self-awareness in the photographic image does not come from a hip or media vision, but from a meditative approach, a process of reflection and otherness which also takes account of the relationship between the viewer (the photographer), the observed (the subject of the photograph) and the future viewpoint of the public. In art, the photographic portrait has preserved the difference between private and public, between interiority and exteriority, distinctions which fail to hold up in amateur images exhibited in the web and in social networks, where privacy is abolished in favour of one’s fundamental existence and appearance as an image.

The project ‘You See Me. Personal Identities in the Digital Age’ explores new tendencies in contemporary, artistic portrait photography, which is dealing daily with the visual scenarios described above, and the need to differentiate itself from amateur photography and video."

What's Visible White Photo & Video Prize?

The prize was founded in 2012 by Celeste Network and Fondazione Studio Marangoni to support international photographers and video artists who engage, creatively, with what is moving personal, social and political issues today. 

Selectors are looking for artwork and projects which:
-  deliver new angles of vision and understanding to the chosen theme
-  reflect contemporary ways in which images of people, ideas and places are created
-  show discipline and personal style
-  contain strong reference systems
-  use conceptual or descriptive interpretations to shed new light on the chosen theme
-  push the boundaries of the media

Past editions


Selections of the 20 finalist works and projects was made by an international jury:

Jim Casper, LensCulture, Paris, France
Clare Grafik, Head of exhibitions at the Photographers Gallery, London, UK
Hripsime Visser, Curator of Photography at the Stedelijk Museum, Amsterdam, The Netherlands
Bas Vroege, Director of Paradox, Amsterdam, The Netherlands

The names of prize-winners will be announced on 16 May at the opening of the finalists' exhibition following choices made by the curators Paul di Felice and Marinella Paderni


Bas Vroege

Exhibition at fsmgallery

  • 16 May - 16 June 2014
  • Fondazione Studio Marangoni, Florence, Italy


You See Me.
Personal Identities in the Digital Age

3rd Edition of the Visible White Photo & Video Prize 2014

Added to these terms & conditions on 27 Febraury:
New deadline to join is Monday 10 March, 8pm Italian time.

Terms & Conditions
Published on 10 October 2013. Deadline for entries is 10 March 2014.

Art. 1 - Works and Projects
All works and projects submitted must relate to the theme proposed by the curators Paul di Felice and Marinella Paderni. Photographers and videoartists can submit a single work or a project which can contain up to 10 photographs and/or videos, and must be accompanied by a statement. To submit a work or a project artists must have an account in Celeste Network, then upload submissions by clicking on the graphics box 'You See Me – Visible White' at the centre of the personal admin homepage. Once confirmed by artists, works and projects will be published immediately onsite in a special area called ‘Works submitted to date’ in the webpage of 'You See Me – Visible White'

Art. 2 - Participation
You See Me is an international call for works in photography or video. Photographers and videoartists, regardless of age, sex, occupation or geographic location can participate, as single individuals or in a group.

Art. 3 - Prizes
Total of 3,000 € Prizes*
- 2,000 € for the Best Project
- 1,000 € for the Best Single Work
In addition, a free workshop or course will be offered to a participating photographer or video artist at Fondazione Studio Marangoni in Florence, Italy.

Art. 4 - Deadline
10 March 2014, 8pm Italian time. To participate it is necessary to pay the entry fee by the deadline hour. Works can then be uploaded within the following 7 days.

Art. 5 - Shortlist selection
By 30 March 2014 selected works and projects will be announced online:
- 10 selected projects (5 photography & 5 video) for the Best Project Prize.
- 10 selected single works for the Best Single Work Prize.

Selections will be conducted directly online by You See Me’s international panel of Selectors which includes:
Jim Casper, Lens Culture, Paris, France
Clare Grafik, Head of exhibitions at the Photographers Gallery, London, UK
Hripsime Visser, Curator of Photography at the Stedelijk Museum, The Netherlands
Bas Vroege, Director of Paradox, Amsterdam, The Netherlands

Art. 6 - Winners & Exhibition
The winning work and project will be chosen by the curators Paul di Felice and Marinella Paderni, and announced on 16 May during the opening of the exhibition. The final exhibition will be held at the FSM Gallery in Florence, Italy, from 16 May to 16 June 2014. The exhibition of the 20 finalist works and projects will take into account the space available at the exhibition and the spatial characteristics of each work and project.

Art. 7 - Entry fees
- Single work 20 €, for further single works 15 € /each.
- Project 45 €  (includes up to 10 single works in photo/video), for further projects 35 € / each.
By mail, in which all materials including text and images are uploaded by the Celeste Team:
- Single work 50 €
- Project 80 €

To enter:
Login to your account in Celeste Network (if you don’t have an account in Celeste, sign-up here ; once your account is verified open the box 'You See Me' at the centre of your admin page, pay entry fee by credit card on Paypal, then insert texts and images of works / projects. Payments by bank transfer (takes two business days for payment confirmation and activation): Celeste Network - Banco Posta - IBAN: IT74 W076 0114 2000 0000 5409 079 - BIC / Swift: BPPIITRRXXX
Send your receipt by email to
Entry fees are not refundable.

Art. 8 - Production & transport of works
Images can be uploaded online in JPG or PNG; we advise at least 2,500 pixels on the longest side, sufficient for eventual reproduction in ‘You See Me’ catalogue, if selected. It is possible to approve or not, visualisation onsite of the image in high resolution. Artists selected and invited to exhibit in the FSM Gallery in Florence, Italy, will be responsible for the costs of production of their work, transport and insurance to and from Florence, as well as any travel and accommodation expenses.

Art. 9 - Catalogue
An online catalogue will be produced in pdf which includes presentation of selected works, texts by artists and the curators Paul di Felice and Marinella Paderni.

Art. 10 - Rights
Artists retain copyright of all works and texts they upload, but they accept to authorize Celeste Network's use of the materials they upload for communication and promotion purposes only: to create the catalogue or other promotional material, and in Celeste's websites. Artists who submit works to ‘You See Me’ declare and accept that they are the authors of the images they upload and possess all rights to use these images, including musical scores if used. Artists guarantee that they have received permission and authorization, as required by law, from persons represented in their photographic or video works, or from their legal representatives. The organizer is not and cannot be held responsible for any dispute among artists and persons or third parties who might claim author’s rights over images of a work.

* Celeste Network has by Italian law to hand over to the Italian state 25% of prize money for tax purposes. This sum will be withheld by the organizer from each prize winner. A prize winner who is non-resident in Italy can request the Italian tax authorities to have his or her tax advance recredited in his/her country of residence, this is a suggestion and in no way represents a certainty guaranteed by Celeste Network.