In addition, in the conservative and totalitarian societies such as Iran, many people especially younger generations do not have the right to express themselves as they are or want to be seen due to its contrast with the established and forced beliefs and traditions. Therefore, they move to the virtual world and use digital profiles to express themselves; furthermore, to oppose the preventive forces some demonstrate excessive, untruthful images, sometimes even unconsciously.
Misusage of hashtag as a new technological tool for connecting and search is a good example to illustrate the above claims. In many cases social media users post lots of unrelated and popular hashtags with their images or comments to increase the number of views, to the extent that undermines the original purposes of hashtaging.
This video is our response to that observation. We have chosen video as it is produced and shared wildly across the social media, also because video is a time-based and progressive medium similar to the social media profiles.