Continue ... " Art Showcase "...

The idea is to bring contemporary art (also) outside the offices in charge and it landed in unusual places: in private businesses as a jeweler, a boutique or pharmacy etc.., So lend itself to be enjoyed by the "casual visitor".

And 'dedicated, therefore, to all those who passed or forced to queue in a shop, want to take a look and maybe draw in some way beneficial to the soul, so that the "place" of exposure, related to everyday circumstances, it is intended only for public art, but to people in general.
So put on "shows" art with flexibility so that the event comes off, and leaves the regularities usually found to be "useful" to most.
Bring in these places, "normally detached" aesthetic visual stimuli, possibly exhibiting works consistent with the site host and willingness to communicate between artist, background and "Through" ...
The art comes, therefore, in "showcase" and even within the "shop" the same, with the aim to entertain, to reflect and contribute to sharpening the sensitivity of the casual observer.
So that the loop in its "daily run" or when the customer is forced waiting to be "served", can be "stimulated" by works of art in an unexpected place, outside the galleries, museums or spaces specially equipped.

The art has it come into the spotlight and wants to be a trait d'union over time, among those "arts" that have always been intended to exalt man in his totality and wholeness, both physical and spiritual, where ' man could find his well-being between what is "outside" and what is "inside".

The exhibition evokes the place and then displays the art not only as an antidote to stress, but as an immune system, nurturing the spirit, art is miraculous.
Alfonso Camplone